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How the North Face embraces a futuristic vision in their new collection

How the North Face embraces a futuristic vision in their new collection

The North Face possesses numerous iconic items, and it is unfortunate when certain pieces remain unused. This is why the introduction of the RMST series by the brand is consistently met with enthusiasm. One particularly thrilling aspect is when The North Face revisits its initial athlete-inspired line, the Steep Tech series, which initially debuted in 1991 through the collaboration with extreme skier Scot Schmidt. Presently, The North Face is broadening its Steep Tech RMST collection, showcasing innovative interpretations of timeless equipment. 

To commence the collection, the RMST Steep Tech GORE-TEX Work Jacket is crafted from 100% recycled GORE-TEX 2L material and showcases a detachable hood. It is meticulously seam-sealed and adorned with two exposed alpine-style zippers made of PU, running prominently down the center of the chest, resulting in an unmistakably futuristic appearance. Following that, the RMST Steep Tech Bomb Shell GORE-TEX Jacket, also fashioned from 100% recycled GORE-TEX 2L, boasts full seam-sealing and incorporates Heatseeker Eco Advanced synthetic insulation for optimal warmth. It possesses a similar retro-futuristic aesthetic. Drawing inspiration from the '91 style, the RMST Steep Tech Nuptse Down Jacket features 700-fill recycled down insulation and a reflective grid pattern.

However, the collection extends beyond just jackets, as it incorporates the RMST Steep Tech Smear Pants (named after Scot Schmidt's signature landing style), which have been enhanced with exposed-zip hand pockets and articulated seams. In addition to these four primary items, the collection also encompasses a Steep Tech logo hoodie and tee.
 
Great news! You can now find the latest Steep Tech RMST Series from The North Face on the brand's official website and at select retailers. This includes the highly sought-after RMST Steep Tech GORE-TEX Work Jacket.

The history of the brand

Inspired by the formidable aspects of mountain exploration, The North Face has been empowering adventurers since 1966 to pursue their aspirations. Guided by the ethos of Never Stop Exploring™, their expeditions serve as a catalyst for pushing the boundaries of performance and unlocking new possibilities. It all began in 1966 when an ambitious climber named Doug Tompkins utilized his savings to ignite a revolution. What started as a modest store in San Francisco quickly transformed into a vibrant hub for cultural exchange, where the Beat Generation shared innovative ideas, and renowned American climbers gathered.

Created as a pragmatic answer to the challenges of carrying cumbersome equipment, the Ruthsack emerged as one of the pioneering internal frame backpacks ever designed. Its lightweight construction and exceptional functionality revolutionized the world of hiking, rendering it accessible to a wider audience. This pivotal moment marked the birth of modern "backpacking" as we recognize it today. From the very beginning, the brand’s approach to business has been distinct. They have repurposed surplus materials from the Vietnam era and championed the cause of preserving wilderness areas. The decisions have consistently been driven by a deep commitment to safeguarding nature.

One of the brand’s initial sponsored expeditions was an ambitious 30-day traverse covering 300 miles along the Koyukuk and Itkillik Rivers, led by the intrepid adventurer Ned Gillette. This remarkable journey through Alaska provided the creators of North Face with a profound awakening to the construction of the Alaskan Oil Pipeline. In response, the 1967 catalog featured a heartfelt plea from Friends of the Earth, urging the cessation of the pipeline's development and the preservation of Alaska's precious wildlife.

 In the ‘70s and ‘80s, in pursuit of providing skiers with warmth even in the most extreme conditions, The North Face introduced GORE-TEX® products to its outerwear line. This marked a significant milestone as it became the first collection of gear that was both dry and breathable, capable of withstanding any weather conditions. Another noteworthy accomplishment was the successful summit of the Annapurna mountain by the first all-female team, led by Arlene Blum. This historic event not only marked the first American ascent but also inspired the creation of shirts and flags emblazoned with the empowering mantra, "A Woman's Place is on Top." The innovative gear has transcended geographical and cultural boundaries, becoming a symbol of resilience and adventure on trails, sidewalks, and even the most elevated places on Earth. Wherever it makes an appearance, the iconic Half Dome logo serves as a reminder to celebrate past achievements and find inspiration for the future that lies ahead.

Style
7 reads
March 8, 2024
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